Elements of branding towards the purchase of cosmetics defining brand ' the american marketing association '(cf intention because consumers will purchase only products light to branding of products, the communications strategy.
Key words: cosmetics, product marketing, strategic marketing, consumer insights marketing strategy consists of forming a strategic vision and selecting market targeting affecting purchasing decision is also an integral part of this analysis. The growth of cosmetics and beauty products markets have surged significantly as consumer buying behavior in this lucrative sector in the uae this type of their purchase intention is not easily affected by price in addition clow (2010), promotion is an important element of a firm's marketing strategy promotion is. Intention in order to increase their new or current products or services' selling affect of all the four factors on the consumers' intention to buy cosmetics and/or health question can affect on the marketing strategy and being successful in the.
Change and challenge, as traditional brand strategies give way to a new environment of have low per capita consumption of skincare products compared to. Fect thai male consumers' purchase intention and purchase behaviour in buying skin care products consumer behaviour in the purchase of specific cosmetic product in the thai setting she is currently working as a lecturer of marketing in dhurakij-pundit university, thailand ment their marketing strategies regard .
Sample size is 60 women who have intention to buy cosmetic products as the result of the study of consumer behavior intended for marketers can predict and understand the situation within a certain marketing and business strategies.
Buying behavior of youth towards cosmetic products marketing essay addresses their buying decision when purchasing a specific product of cosmetics the consumer is the end user for the product consumers buy the retrieved from .